Increase in Online Sales
BariMelts Case Study
See how we helped relaunch this innovative bariatric supplements line with new branding, packaging, and web design.
BariMelts: The Challenge
BariMelts is a line of vitamins and supplements designed for people who have undergone bariatric bypass surgery. Their innovative delivery technology was originally developed by Solara Labs for their ezmelts brand, which we helped launch. The challenge for BariMelts was not only how to communicate and differentiate from other bariatric supplements, but also from ezmelts. A prior internal attempt at branding left them with a derivative logo and subpar product image. Their online presence included a rudimentary e-commerce website that was neither user nor mobile friendly, and didn’t rank well on search engines. The final challenge was to develop tools that could be managed by a small internal marketing team without technical skills.
BariMelts: The Solution
We refreshed the BariMelts branding image to be more meaningful and modern. We then carried that new branding image to the design of new packaging, collateral materials and trade show presence.
New Online Presence
We redesigned the BariMelts website to reflect the new branding, with a modern image and a user friendly interface. The mobile-responsive development also incorporated strategic performance improvements.
We created opportunities for BariMelts to foster engagement with the bariatric community. We also started Barimelts social media accounts for this purpose, which were boosted via content development and social paid ads.
The new BariMelts branding had to present as a premium consumer product, while standing out from the competition.
BariMelts: The New Brand Mark
The new BariMelts logo includes several meaningful elements such as: The new “B” with its leaf details to highlight the natural ingredients used; the “I” resembles an aspirational slender human silhouette; and the modern typography used is distinctive yet easy to read.
New Product Labels
The new BariMelts bottle labels included the refreshed logo, as well as a colorful and distinctive color scheme. The requisite FDA-compliant supplement facts and manufacturing information were part of the design.
As a brand new supplement brand with a niche market segment, BariMelts needed to center its growth strategy around its online presence, starting with their website.
The New BariMelts Website
The new BariMelts website is brand-centric. It uses WordPress as the content management system for easy editing, while the e-commerce is powered by WooCommerce. A slider rotates above the fold with different promotions and offers. The shopping cart is always visible on the header. Calls to Action are prominent.
A new product description section is included just below the first fold. Just like the rest of the website, this section is fully editable so that the internal team could test different messaging and educate the customers on the BariMelts product line.
This section of the new BariMelts website is primarily devoted to customer testimonials and reviews. The section is flanked at the top and bottom by promotional offers with clear Calls to Action. Brand elements end editable backgrounds continue the design theme.
Community development is a cornerstone of BariMelts’ growth strategy. This section of the new website is the gateway to a Community Forum where members of the bariatric patients community could exchange their experiences and ideas.
The footer section of the new BariMelts website includes functionalities such as a link to the customer support page and a Newsletter sign up form. Multiple brand elements carry the design theme of the website into the footer.
We created online spaces and promotions for the bariatric patient community to interact with the brand, as well as collateral materials for off-line outreach.
Free Sample Promotion
We implemented a Free Sample promotion with mini packets to be ordered online and distributed at conferences, trade shows and consumer expos.
New Trade Show Booth Displays
We designed updated displays to be used in Trade Show booths at bariatric conferences, supplement trade shows and consumer expos.
New Collateral Materials
We designed new brochures, flyers and other collateral materials for distribution at trade shows, conferences, consumer expos, and medical provider channels.
Within months of launching the new website and campaign, we helped BariMelts accomplish the following results:
Increase in Conversion Rate
Free Samples Distributed
New Followers on Facebook
Top 3 Keyword Rankings on Google
What Can We Do For Your Brand?
If you are looking for similar results for your direct-to-consumer brand, let’s talk!