Our Marketing & Communications
1. Communications Audit
This stage consists of an objective review and analysis of the communication goals, messages, collateral pieces, and channels used by the organization inclusive of available print, digital and online materials. It further analyzes and segments the current and desired audiences to be reached by the organization. Finally, a gap analysis is conducted to clearly define the state of affairs in terms of measurable goals and metrics, outcomes and resources.
2. Methodology Planning and Design
The purpose of this initial stage is to understand the goals, culture and mission of the organization. Meetings are held with key stakeholders, institutional history and business models are examined. Based on this analysis, a research methodology is designed, audiences are defined, and inquiry instruments are developed as needed (i.e. questionnaires, surveys, polls, focus groups, etc.)
3. Research and Inquiry
Once the methodology and instruments have been designed and approved, the inquiry process is conducted within the selected audiences. The audiences may be internal and/or external. The findings are analyzed and presented in the form of a report, which is then shared with key stakeholders.
4. Strategy Development
At this stage, strategic recommendations are developed in terms of branding, taglines, messages, target audiences, promotional tactics, media channels, etc. , The recommendations along with the previous findings are summarized and presented in the form of an integrated Marketing and Communications Plan, which is then shared with key stakeholders.
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