Marketing Strategy and
Communications Planning
As marketing strategists specializing in marketing and communications planning, we take a comprehensive approach to helping our clients define their marketing strategy. Our approach is research-based and strategy-focused, different to most other marketing agencies.
We start by auditing our client’s branding and communications materials. We gain an understanding of our client’s business and research the demand and competitive trends in their particular sector. We validate our findings with key constituencies using primary and secondary research. Once we have completed this evaluation, we help our clients define the goals they need to attain, the positioning they want to achieve, and the message they want to convey. We then develop a marketing strategy and mix that would best achieve our clients’ marketing and communication goals.
Our Marketing & Communications
Planning Process
1. Communications Audit
This stage consists of an objective review and analysis of the communication goals, messages, collateral pieces, and channels used by the organization inclusive of available print, digital and online materials. It further analyzes and segments the current and desired audiences to be reached by the organization. Finally, a gap analysis is conducted to clearly define the state of affairs in terms of measurable goals and metrics, outcomes and resources.
2. Methodology Planning and Design
The purpose of this initial stage is to understand the goals, culture and mission of the organization. Meetings are held with key stakeholders, institutional history and business models are examined. Based on this analysis, a research methodology is designed, audiences are defined, and inquiry instruments are developed as needed (i.e. questionnaires, surveys, polls, focus groups, etc.)
3. Research and Inquiry
Once the methodology and instruments have been designed and approved, the inquiry process is conducted within the selected audiences. The audiences may be internal and/or external. The findings are analyzed and presented in the form of a report, which is then shared with key stakeholders.
4. Strategy Development
At this stage, strategic recommendations are developed in terms of branding, taglines, messages, target audiences, promotional tactics, media channels, etc. , The recommendations along with the previous findings are summarized and presented in the form of an integrated Marketing and Communications Plan, which is then shared with key stakeholders.
NEED ANSWERS ASAP?
Try Our Brand Boost Roadmap!
Need a quick turnaround? Don’t want to commit to a full-fledged marketing plan? Our Brand Boost Roadmap is designed to give businesses a quick yet comprehensive analysis of their marketing efforts. We will listen to your needs and goals. We will review your branding, marketing and communications materials. We will prepare and explain a brief outlining the strategies and steps to follow.
We will discover your growth opportunities and give you clear, specific recommendations for growth. We will tell you what to do without any further obligation.
14261 SW 120th St #108-543 Miami, FL 33186
(954)744-0890
