CEClasses.com is an online platform that provides continuing education courses to professionals in various industries. As their digital marketing agency, our responsibility was to upgrade their online presence and drive traffic to their website. The primary task was redesigning the homepage by conducting extensive research on industry trends, analyzing competitor websites, and working closely with the client’s team to understand their process. This resulted in a modern-looking homepage with clear navigation tabs, prominent CTAs, and engaging graphics optimized for better user experience and improved search engine rankings.

We used social media marketing in platforms like Facebook to promote CEClasses.com’s services through targeted ads aimed at specific industries such as healthcare or finance requiring continuing education credits. Ad placement optimization, ad copy testing & refinement were done while staying within budget parameters set by our client leading towards increased engagement rates.

A Google AdWords pay-per-click campaign was also aimed at driving more relevant traffic towards CEClasses.com by appearing prominently in relevant search results pages across multiple devices (desktops/ mobile). Keyword research based on popular industry terms related to professional development needs led to crafting compelling text ads designed around those keywords/phrases – all while staying within budget parameters set by our client! Overall efforts resulted in increased traffic volume from both organic searches & paid campaigns along with higher conversion rates- ultimately leading towards greater revenue generation opportunities for CEClasses.com!.