Web Design for Chae Nutra – A Contract Manufacturer of Supplements, Vitamins and Personal Care Products
ChaeNutra is a prominent contract manufacturer specializing in the production of supplements and vitamins. With their dedication to providing high-quality products, they required a website that reflected their professionalism and expertise in the industry.
The Design Process
During the design process, we focused on creating an intuitive user interface that would allow visitors to easily navigate through the site and find relevant information about ChaeNutra’s services. We paid special attention to organizing content in a logical manner, ensuring that potential customers could quickly locate details about product offerings, manufacturing capabilities, and quality control processes.
One of the visual requirements was for this new website to have a similar branding aesthetic to other websites owned by the company. To enhance visual appeal, we incorporated graphics and images that not only added aesthetic value but also helped convey important messages regarding ChaeNutra’s commitment to health and wellness.
Search Engine Optimization
In addition to aesthetics, we optimized the website for search engines by implementing effective SEO strategies. This included keyword research specific to ChaeNutra’s target audience so that when users searched for supplement manufacturers or vitamin suppliers online, ChaeNutra’s website would rank highly in search engine results pages (SERPs). By improving organic visibility through SEO techniques like meta tags optimization, URL structuring, content creation with targeted keywords/phrases inclusion etc., we aimed at driving more traffic towards their site.
Mobile Responsive Design
Furthermore, our team integrated responsive web design principles into every aspect of development. This ensured that the new website functioned seamlessly across various devices such as desktops computers, laptops, tablets, and smartphones – catering effectively for users accessing from different platforms without any loss of functionality or visual appeal.
To demonstrate credibility within the industry further, we included a “trust seals” section on the bottom of the website where clients could see the different accreditations and certifications earned by ChaeNutra. Trust seals and certifications can play a crucial role in building trust among potential customers who may be hesitant about partnering with a new supplier or manufacturer. They provide reassurance regarding reliability, delivery timelines, quality standards etc.
Conversion Rate Optimization
As a leading supplement marketing agency, we fully understand that one of the key goals for the website was to generate business leads for ChaeNutra. Given that these are high-ticket purchases that require a significant investment, the website needs to convey trustworthiness, quality, and efficiency. We incorporated clear Call to Action (CTA) buttons and online forms to encourage prospective clients to request product and purchasing information. These were further integrated into a CRM and email automation systems.
Outstanding Results
Overall, our goal was to create a visually appealing and user-friendly website for ChaeNutra that would effectively showcase their expertise as a leading contract manufacturer of supplements and vitamins. By implementing SEO strategies, responsive design principles, clear copywriting, and search engine marketing, we aimed at enhancing online visibility, driving traffic towards the site, building credibility among potential clients while facilitating customer engagement with the brand. These objectives, along with a well executed lead generation campaign, resulted in Chae Nutra going from a 30% capacity utilization rate to operate AT FULL CAPACITY within a year, which has lead to their planning for additional capacity expansion.
Top Speed Performance
Online B2B shoppers are busy and demanding. If your website doesn’t give them a reason to stay within 3 seconds, you have lost them. As a B2B supplement manufacturer, Chae Nutra relied on us for their lead generation efforts, so we needed to build a website that addressed their needs. We designed them a website that was not only aesthetically pleasing, but we structured if for converting visitors into leads, and we coded it to perform at top speed rates. Our web design and development process translates into winning websites that turn visitors into customers – and transforms B2B businesses into major players.
