When we were first approached by a leading supplement contract manufacturer, they had recently expanded their plant capacity and were looking to acquire new clients for their operation. They had tried different marketing agencies, none of which had been able to get them any meaningful results after spending thousands of dollars in pay per click ad campaigns.

During our Discovery Call, it became clear that while the PPC campaign ads needed optimization, it was the landing page that needed the most work. With an average conversion rate of around 0.8%, the few RFQs they got came at a high cost per lead of about $150. We explained to the client that as part of our campaign management services, we would perform ongoing Conversion Rate Optimization (CRO) to the lead generation landing page. Our efforts and key changes to the page are detailed in the case study below.