Product Launch and Web Design for a Startup Brand of Blood Sugar Management Supplements
The recent project to launch the Gratitude Health line of supplement products revolved around a new Shopify website. As a startup company, Gratitude Health was the brainchild of Justin Richards, a social media health influencer well known for his blood sugar tests, with over 2MM followers. Justin has a loyal following and a well earned reputation, so he wanted to make sure that the new site reflected his values and aesthetic. The new site needed to mark a significant advancement in how the brand presented itself online and interacted with its customers. It also needed to convert his followers into customers in an efficient and profitable manner. After attempting to work with a freelancer to build a generic site, Justin realized that he needed the help of a professional design firm, and came to us.
Background and Scope
To understand why this redesign was critical, it’s important to grasp what led up to it. The original Gratitude Health website was commissioned by the brand owner, and it just didn’t serve its purpose. It was difficult to navigate, didn’t have any relevant information, had no branding or cohesion, and most importantly, it was not designed for conversion. The color palette previously selected did not match in any way the branding of Gratitude Health. Our feedback pointed towards more intuitive navigation, faster loading times, easier checkout processes, and overall a more aesthetically pleasing interface that matched the vibrancy of the brand.
Key Features
When discussing user engagement on e-commerce Shopify websites for DTC supplement brands such as Gratitude Health—it’s essential to consider not just the transactional aspect of it, but also the branding and the online shopping experiences as it will directly affect that website’s ability to convert visitors into buyers. We redesigned the website considering these key features:
1. Mobile-Responsive Design to display the website properly on all mobile devices,
2. Product Bundling, to maximize order value
3. Subscription plans, to maximize lifetime value of a customer
4. Streamlined Checkout Process, to minimize cart abandonment and increase conversions:
5. Strong, consistent branding. Through thoughtful use of a refined color palette, appealing imagery and engaging copywriting we were able to elevate the brand presence and the perceived value of Gratitude Health products.
Top Level Conversion Rate
We designed and developed the website in record time and launched it within 3 weeks or starting the process. The high-converting landing and product pages reached the top 10% among Shopify stores in terms of conversion rate. The unprecedented result from this effort was that this brand – a brand new startup – SOLD OUT of product inventory within 10 days after the launch of the site for an average order value of around $100 per initial order.
Speed Optimized for Performance
Today’s online shoppers have a short attention span and expect immediate gratification. E-commerce websites have only a 3 second span to make their case to online customers. As a full service marketing agency we take a 360 approach to building websites. We design them to be beautiful and brand-centric, we structure them for high conversion rates, and we code them to perform at top speed. Our time-tested process for web design and development convert visitors into customers – and turn startups into major brands.
