Marketing and Media Plan for EZMelts, a Vitamin Brand
EZMelts is a brand of dissolvable vitamins that offers an innovative and convenient way to take your daily dose of essential nutrients. Our marketing plan for EZMelts was designed to increase brand awareness, reach new customers, and drive sales through targeted digital advertising campaigns.
To achieve these goals, we conducted extensive market research to identify key consumer segments that would benefit from our products. We also analyzed competitor strategies and identified areas where EZMelts could differentiate itself from other vitamin brands. This resulted in a complete overhaul of the branding, brand architecture, packaging and messaging which brought the company and its brand to a different level.
Our media campaign included a mix of tactics such as pay per click and social media advertising, search engine optimization (SEO), email marketing, TV appearances, and content creation. We created engaging video marketing pieces showcasing the ease-of-use and effectiveness of our products while highlighting their unique benefits compared to traditional vitamin pills. We also leveraged SEO techniques to improve their website’s visibility on search engines like Google by optimizing product descriptions with relevant keywords.
Overall, our comprehensive marketing plan for EZMelts successfully increased brand awareness among target audiences resulting in significant growth in sales revenue over time.