The marketing plan completed for Entrust CS, a nonprofit serving people with disabilities, is a comprehensive and thoughtful strategy that reflects the organization’s mission and values. The tone of the nonprofit marketing plan is optimistic and empowering, highlighting the ways in which Entrust CS can make a difference in the lives of those it serves.

Key details include an analysis of target audiences, messaging strategies tailored to each audience segment, and specific tactics for reaching these groups through social media, email campaigns, events, and partnerships with other organizations. Specific recommendations included the redesign of the branding identity and the organization’s website. Throughout the plan there is an emphasis on collaboration and community-building as well as clear metrics for measuring success.

Overall, this marketing plan represents an impressive effort to leverage technology and communications tools towards advancing Entrust CS’s important work of promoting inclusion and empowerment among individuals with disabilities.