Collateral Materials Design for Higher Ed Expo
As a digital marketing agency, we know the collateral materials for an College Fair event are crucial in creating a lasting impression on attendees and potential customers. The graphic design of all the collateral materials for Higher Ed Expo was visually appealing, informative, and consistent with the event’s branding. The sales brochure provided detailed information about the expo, including its purpose, target audience, schedule of events and speakers. An events program containing schedules for keynote speeches or breakout sessions along with speaker bios and session descriptions helped participants plan their day at the conference effectively without missing any important talks or networking opportunities. Branded folders were also designed to keep all documents organized and professional-looking throughout their use at Higher Ed Expo and beyond. Stationery items like business cards further reinforced brand recognition when meeting new contacts who attended Higher Ed Expo.
Overall, we designed cohesive marketing materials to help both organizers reach wider audiences while providing valuable information to attendees, ultimately making it easier for people interested in advancing their careers through continued learning opportunities.