Branding Identity and Logo Design for Higher Ed Expo
Higher Ed Expo is a college fair event that brings together students, parents, and representatives from various colleges and universities in one place. The logo for Higher Ed Expo was designed with the aim of capturing the essence of this event – education, diversity, and community.
When creating this logo design, we considered several factors such as audience demographics, brand identity guidelines, color psychology, typography trends among others. We wanted to ensure that our design not only represented what Higher Ed Expo stood for but also appealed to its target audience- high school seniors looking for higher education opportunities.
Overall this logo represents Higher Ed Expo’s mission perfectly- bringing students closer to their dreams through connecting them with educational institutions they aspire to attend. It was well received by attendees as it effectively communicated what made Higher Ed Expo unique compared other College Fairs events.