Standing Together To End Sexual Assault (SBSTESA), is a nonprofit located in Santa Barbara, California. Previously named Santa Barbara Rape Crisis Center, this organization empowers people through healing and social change to eliminate all forms of sexual violence. We helped them in a renaming and rebranding process which they pursued in order to reposition themselves in their local community. As a full-service marketing agency, we conducted a great deal of research and community focus groups until the new name and logo design were selected and approved by their Board of Directors and presented to their different stakeholder groups to great success. The new distinctive branding and logo, reflects their humanity and commitment to the indiviual. The modern font along with the multi-color palette convey a positive message, confidence and accessibility. With their experienced advisors and staff, SBSTESA stands ready to help survivors or sexual assault with services and education.